How 3 NYC Restaurants are using Social Media creatively to break through the clutter

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Most restaurateurs are beginning to understand the power of social media and online marketing.

Running a print ad or spending money on television ads is expensive. Smart operators realize the importance of connecting with consumers and influencers, and how positive online engagement can affect their brand, business, foot traffic and reputation. Social media can be an effective communication tool to inform customers of daily specials, promotions, events, menus and more. But in a crowded online marketplace, how can you break through the clutter?

The three New York restaurant owners/marketers below give us real-world examples of what’s working for them, what tools they’re using, and successful campaign ideas they’ve implemented to increase online visibility and engagement.

Want to build customer loyalty and brand buzz? Here’s some inspiration.

Who’s down to roll up their sleeves and take down a few orders of chili crab? #tuesday #AllYouCanEat #jonahcrab #chilicrab #westvillage #HowManyCanYouEat

A photo posted by Fatty Crab (@fattycrab) on

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